Difference between marketing and advertising

So, what is the difference between marketing and advertising? Really, not much, but advertising is a subset of marketing.

This is a pretty good question and one that seems to be asked quite often. In fact, this was brought up just the other day, so I felt compelled to post a blog about the topic.

About the easiest place to start sharing differences is to provide the official definitions of each word, which are as follow:

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

So, in summary — advertising is anything you do to reach your prospective or existing customer audience(s) via a solicitation of kind, and is a subset OF marketing.

Marketing includes advertising, but also includes other activities, such as planning, research, data analysis, psychological evaluation of target audiences, sales/territory planning, brand management, reputation management, etc.

Think of it this way, when you have a pie graph, the pie graph itself would be measuring the “marketing” volumes, and advertising would have it’s own slice within the pie.

The differences are subtle, but by in large, the two have become synonymous over the years.

That’s it for this week, as I’m writing from a flight between Philadelphia to Dallas/Fort Worth, so I want to keep this one short & sweet.

Next week’s blog, which will be posted on my regularly scheduled day of the week (Tuesday) will feature a video about subliminal advertising.

This is one of the coolest things I’ve seen in awhile and I look forward to sharing it with you all.

I will also answer the question of: “Why should we continue doing banner advertising on the web if we’re not seeing the direct ROI numbers in terms of donations/revenue being generated?

This next one will be fun, so be sure to tune in. If you want to receive updates via email on Friday mornings, simply click my registration button at the top right of the blog.

It will send you to a new form I’ve added to automate the delivery of this blog’s activity. Again, I will not abuse your trust and will only deliver this content into your inbox.

Thank you for your trust & readership. I’ll see you all next week.

— GC